Research on the Teaching Reform of Advertising Course in Marketing Specialty

  • Qing Su Anhui University of Finance and Economics
  • Ying Zhang Anhui University of Finance and Economics
  • Shanshan Zhang Anhui University of Finance and Economics
Ariticle ID: 2929
43 Views, 7 PDF Downloads
DOI: https://doi.org/10.18282/le.v10i3.2929
Keywords: Advertising, Teaching Practice, Teaching Reform

Abstract

At present, many colleges and universities have set up “advertising†course, different professional background makes this course in teaching emphasis is also different. As an important course offered by marketing major, in the course of advertising teaching, we should not only combine the professional background, try our best to promote the students’ professional theory, but also strengthen its practicality and application according to the characteristics of the subject. Aiming at the problems existing in the teaching process of advertising in marketing specialty, combined with the teaching practice, this paper analyzes and studies from the aspects of curriculum reform direction, teaching methods and teaching effect, and discusses the reform of classroom practical teaching of advertising.

References

[1] Feltham G. Advertising creativity and copywriting. Beijing: Renmin University Press; 2005. p. 3–61.

[2] Chen G, Li H. Modern educational technology. Beijing: Beijing Normal University Press; 2012. p. 202–204.

[3] Li B, Yan G. Educational psychology. Shanghai: East China Normal University Press; 2001.

Published
2022-06-15
How to Cite
Su, Q., Zhang, Y., & Zhang, S. (2022). Research on the Teaching Reform of Advertising Course in Marketing Specialty. Lifelong Education, 10(3), 43-47. https://doi.org/10.18282/le.v10i3.2929
Issue
Vol. 10 No. 3 (2021)
Section
Article