Study on the brand construction path of private universities

Hongmin Chen

doi:10.18282/le.v9i8.1977

Hongmin Chen Scientific Research Department, Guangzhou Huashang College

Article ID: 1977

84 Views, 4 PDF Downloads

DOI: https://doi.org/10.18282/le.v9i8.1977

Keywords: Private colleges and universities, Brand building, The path

Abstract

At present, scholars pay more and more attention to the brand construction of colleges and universities. Private colleges and universities are in a weak position compared with public colleges and universities for a long time due to the influence of school-running history, funds, talent resources and other factors. Therefore, it is imperative for private colleges and universities to strengthen connotation construction and take the road of brand construction. The brand construction of privately-run colleges should start from the party construction, school culture construction, brand specialty construction, management system construction, media publicity construction and so on.

References

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