Leveraging nature-based tourism for cancer recovery: Enhancing psychological well-being and sustainable wellness tourism in Yunnan, China
Abstract
This research explores the role of nature-based tourism as an innovative approach in tourism management for enhancing the psychological well-being of cancer survivors and their families in Yunnan, China. Given the increasing need for holistic and sustainable tourism products, this study investigates how Yunnan’s unique natural landscapes and rich cultural heritage can contribute to emotional recovery and well-being. Utilizing a combination of in-depth interviews, surveys, and participant observation, the study provides insights into how nature-based tourism helps reduce stress, promotes emotional rejuvenation, and strengthens family bonds for cancer survivors. Findings highlight that culturally integrated wellness experiences, including traditional healing practices and family-inclusive tourism activities, have significant potential for promoting holistic recovery. The research also identifies key barriers such as financial constraints, physical limitations, and accessibility issues, providing recommendations to address these challenges and enhance the inclusivity of tourism offerings. This study contributes to the field of tourism management by demonstrating how wellness tourism can evolve to serve vulnerable populations while promoting sustainable and community-centered tourism practices. Ultimately, it aims to position Yunnan as a leading destination for therapeutic tourism, combining health, culture, and sustainability.
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