The Theoretical Foundations of Higher Education Competitiveness Management in a Globalised Context
Abstract
Under the macro background of the globalization wave, this paper discusses the theoretical premise and practical path of higher education competitiveness management. The article first analyzes the essence and connotation of the multi-dimensional characteristic concept of higher education competitiveness, and explains the interactive relationship between it and the capabilities of university administrators. It also systematically summarized the international experiences of the United States, Europe and developing countries in enhancing their competitiveness. Then the paper focuses on Kazakhstan, assesses the characteristics, current competitiveness status and internal and external influencing factors of its higher education system. Based on theory and international experience, it presents a set of strategies that can systematically improve the quality of higher education and also introduces the benchmarking management method. It provides theoretical references and practical lessons for Kazakhstan and other similar countries to clarify their development directions and formulate effective strategies in the fierce global competition in higher education.
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