Research on the cooperation model between China’s cross-border e-commerce and Kaspi payment under the background of the Belt and Road Initiative

Article ID: 5653

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Keywords: Cross-Border E-Commerce; Kaspi Payment; Collaboration Models; Digital Payments; Belt and Road Initiative

Abstract

Driven by the Belt and Road Initiative, digital payment system collaboration between Chinese cross-border e-commerce companies and Kazakhstan has become a crucial tool for promoting the digitalization of bilateral trade. This paper examines the collaboration models, advantages, and challenges of Chinese cross-border e-commerce companies and Kaspi Payment. By analyzing the current state of the China-Kazakhstan cross-border e-commerce market, as well as Kaspi Payment’s functionality and application data, this paper summarizes key collaboration models, including platform integration, payment interface integration, and localized settlement. The study finds that these collaboration models significantly improve cross-border transaction efficiency, capital flow speed, and user payment experience, but also present challenges such as currency settlement risks, policy and regulatory differences, and technical security. Therefore, this paper proposes innovating and optimizing these collaboration models through technological optimization, business process improvement, service localization, and policy coordination. These findings not only provide insights into payment strategies for Chinese cross-border e-commerce companies in the Central Asian market but also offer practical guidance for promoting digital trade cooperation among countries along the Belt and Road.