Research on Packaging Technology Display Design from the Perspective of Cultural Preservation and Innovation

Xiong Wu


The transformation of society and the advent of the economic era have made people's living standards rising, while their consumption preferences and requirements have gradually increased. So when people choose commodities, they will first choose commodities that better meet their aesthetic needs. This requires the designer to be able to introduce the concept of cultural preservation into the packaging process design work and constantly innovate the design concept and method in order to make the product more in line with the actual needs of consumers. This article studies how to ensure the smooth progress of the design work under the guidance of cultural preservation and innovation ideas when carrying out packaging technology display design work. I hope that it can provide some reference to other peers in the process of improving packaging level.


Design research; cultural preservation; packaging process display; innovative ideas

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DOI: https://doi.org/10.18282/le.v9i6.1283


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