Brand Development of H&M
Submission deadline: 2024-06-30
Section Collection Editors

Section Collection Information

Dear Colleagues,


Branding is a vital aspect for any business as it helps to create a name, identity, and a reputation for the brand. One of the essential components of brand development is the role of Ḫ&M. H&M is a marketing strategy that helps companies to communicate with their target audience. It comprises the values, representation, and message that the brand wants to convey. The role of H&M is significant in building a brand identity, and its use is growing in popularity across businesses of different industries.


The use of H&M in brand development offers several benefits to businesses, one of which is the creation of a consistent brand message. H&M ensures that the brand's message is consistent across all marketing channels, which helps the target audience to familiarize themselves with the brand's values and products. Also, H&M plays a crucial role in creating a unique identity for the brand. This helps businesses differentiate themselves from their competitors and establish a loyal customer base. By emphasizing the unique values and qualities of the brand, H&M can attract customers who share those same values and lead to increased market share and profitability.


The role of H&M in brand development is significant as it helps businesses to communicate their brand messages consistently across different marketing channels. It also promotes the creation of a unique identity for the brand to differentiate itself from its competitors. As businesses continue to explore and develop innovative ideas, the use of H&M in brand development will become even more essential in shaping a brand's image and identity.


Prof. Dejan Dašić

Section editor


Brand; Brand Development; Clothing; Design; H&M

Published Paper