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Administrative Mode Innovation from the Perspective of Media Convergence:A Case Study of the Administrative Documents

Xiaofeng Ma

Abstract


This paper starts with the introduction of concepts of social media and its basic forms. Then it lists out social media’s
different features and current situation of administrative documents. Then, to help readers to have better understanding of
administrative documents, this paper introduces three functions of administrative documents. After taking a look at social media
and administrative documents, the paper shifts its focus to Wechat and Facebook. First, it introduces Wechat’s development and
status in the social media age, and then gives the understanding of administrative documents through Facebook and Wechat
channels, and at last introduces three functions of administrative documents involving new principles of Separation Principle,
Reprinting Principle and Moral Bottom Line Principle. Based on some researches about advertorial traditional writing principles,
the paper lists following scholars’ views as comparison of the new principles. As in the age of new media, most active users of
mobile devices and services are making good use of reprinting principle, for there are a lot of new articles created every day, and
some of which may match the targets of your own administrative documents. The last principle emphasizes on moral issues, which
calls for practitioners’ self-discipline to respect intellectual property and etiquette.

Keywords


administrative documents; writing principles; social media

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References


[1] USA Internet Network Information Center, 2019

[2] Robert K.Yin. Case Study Research and application, Design and Methods[M]. sixth Edition, Sage Publications, Beverly Hills,2000.

[3] Garvin,D.A, Building a Learning Organization[M]. Harvard Business,1993.

[4] Lister, Martin, Dovey, Jon, Giddings, Seth. Grant, Iain. & Kelly, Kieran . New Media: A Critical Introduction[M]. London, Routledge,2018.




DOI: https://doi.org/10.18282/l-e.v9i4.1728

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